Shopping Pink

Does your October purchase really make a difference?

As stores fill with pink products to benefit the breast cancer cause, Breast Cancer Network of Strength® is providing tips to shoppers so they can make meaningful consumer choices to ensure that their money really makes a difference.

“There are a few steps consumers can take to become informed about ‘pink’ promotions so they know how a contribution will truly help those affected by breast cancer,” says Margaret C. Kirk, president and CEO, Breast Cancer Network of Strength.

1. Know where your money is going! If a label only says "a portion of sales goes to support breast cancer" you may want to be wary.  "A portion" could be $5 or less than $ .01.  Look for labels that disclose how much of the purchase price is being contributed, to which organization it is going, and for what purpose.

2. Believe in the organization's mission. Breast Cancer Network of Strength’s mission is to ensure, through information, empowerment and peer support, that no one faces breast cancer alone. Network of Strength does not raise money for research; the organization is here today to help those who can’t wait for tomorrow’s cure.

3. Learn about the organization's finances. Network of Strength’s financial documents such as annual reports and the 990 form are at www.networkofstrength.org.

Breast Cancer Network of Strength offers a variety of pink promotional products that are available at retail outlets and online.  Visit www.networkofstrength.org/october for more information.

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